Rezolve Ai Investor Day: Conversational Commerce - David Ingram - REZOLVE AI PLC

Hi, I'm David Ingram. I've been operating in e-commerce for about 30 years, you can tell that, starting with delivering some of the first e- commerce solutions back in 1995. In fact, when I started, there were no e-commerce platforms. We had to custom build each one. There were also no merchant accounts for online retailers. We had to convince acquirers to accept our customers on a case-by-case basis. It was extremely laborious. So I've seen and I've lived a large part of this evolution in e-commerce over this time. But honestly, I've never seen anything like the opportunity that's presenting today. So I'm going to talk to you about and show you some of the other elements of Resolve Commerce. But I'm gonna start by outlining some ofthe context that all this sits within. Familiar phrase, right? We see it everywhere. This term, agentic commerce, this concept, it's unfolding before us at absolute lightning speed. Everybody's talking about it. And it's a huge topic. it. So I'd like to give you a bit of a model with which to think about it. And it's a model that I found to be helpful over the last couple of years during this journey. So firstly, AI assistants are starting to replace search as the entry point for e-commerce. So we used to start shopping on a search engine. We'd find a set of results. We click through to the brand's website, and then we continue from there. But now, consumers, folks like you and I, we're starting that journey on an AI assistant, right? Not on a research engine. We're still ending up on the brand website, but not from that traditional referrer. this is great for sellers, but also as our agents become more capable, many of you will have already seen this. Some of us are actually completing purchases right inside our agent's brand surface. If you think about that now, increasingly, we're not only starting our journey, but also completing our journey on the AI brand surface, so we never actually see that carefully crafted beautiful brand experience that retailers have been optimizing for human users for 30 odd years that's not the end of it because in some cases and increasingly in the future we're actually empowering our agents to buy for us so we're giving our agents an objective or a goal if you like We're giving them some permissions and some constraints, but it's our agents that are doing the exploring. It's our Agents that are deciding, and it's Agents are actually executing the purchase. So I'll summarize these models in a way that's really easily memorable. Here, Agents helping us find stuff. here, agents are actually buying for us. Let's rewind. Here, they're helping us buy, right? But here, they are starting to buy for us, and it's all very interesting, but so what? Well, here's the what, because for sellers, that brings both good news and bad news. The good news is this. AI referrer traffic, that's users who started a journey on an AI, are referring or converting 60% better versus those consumers that started their journey in traditional search. But the bad news is that up to 41% of that content is not accessible to AI agents. Lawrence touched on this. In fact, even that which is, is largely still optimized for human visitors, not for agents. So it's interesting for us as Resolve, because this means retailers just cannot sit still. They must take action. If they're to defend against this problem, they really, really need to know how they're showing up on agents, and they need to fix that data. and they also need to protect against that dilution of their brand and that loss of ownership of their customers. Because customers, again, like you and I, we're increasingly training ourselves to shop in different ways. And they've got to attack. They have to be on the front foot if they're going to grab the opportunity that agentic commerce promises them. It's higher conversion. so I'm looking around the room look most of us have been around for a while we've been in e-commerce for a little we've bit on the periphery of it but until this point in history right now it's remained largely unchanged search results click through pagination, filters, sorting, search again, repeat, repeat repeat, the sort of stuff that Dan talked about we've seen improvements, we've seeing iterations, we're seeing evolution but now everything's changing, it's no longer evolution, it' s an absolute revolution, it''s not a trend, it ''s a structural shift and that''s what Resolve is solving for, most people are thinking about what new AI features to add to their products. But Resolve's building that infrastructure, that platform for this entirely new mode of commerce. A lot to think about. So let's just recenter our thoughts for a moment. You saw this picture earlier today. At the highest level, Michelle showed you what Resolve was building. She showed you this map. Resolve Commerce, Resolve Pay, resolve reward resolve insights and this incredible flywheel that this creates and the sellers start to prepare for agentic commerce lawrence showed you how resolve is giving retailers these essential tools to know how they show up for agents and why they show up or why they don't and how to optimize accordingly. And Naga is going to explain how Resolve Pay introduces modern payments going beyond that 30-year-old payment paradigm that all sellers have been operating for 30 years. And James is going explain how Resolved Reward and Resolved Insights help sellers stay competitive and build and own that loyalty in their customers and how that wealth of data and information that's generated further fuels this flywheel that we're building, which leaves me somewhat in the middle. And in particular, I want to show you what conversational commerce looks like. So we're going to roll a short live demo. Hey, I'm going to be demoing some of your capabilities to some folks that I have in the room here and you're going to help me so to get us started why don't you show me a selection of men's leisure wear to inspire me so a broad search right understood digging out some relaxed styles for you i'm scanning our leisure wear options the jersey lounge relaxed shorts and stretch modal snuggle sweatpants are great for pure comfort while the ponto performance sweatpants from viore give you a more sporty feel if you're looking for something a bit more polished the Hadiko Cuffed Sweatpants from Boss or the Supima Cotton Straight Sweatpants from Marco Pescarola are lovely options for smart leisure. We've also got some versatile shorts like the Stretch Cotton Shorts or the Modal Blend Ultra Shorts to round things out. Comprehensive knowledge of the products in the Merchants Database. That is great inspiration and you know what, I'm going to a wedding in Tuscany in August and I think a formal men's suit in a light colour might be the perfect thing what can you show me different type of search right use case scenario event okay a wedding in Tuscany sounds absolutely lovely I'm rounding up some light-colored formal suits for you the linen double-breasted suit from Giorgio Armani would be a stunning choice for a Tuscan wedding and the linen wool two-piece suit from Boss is another lovely option for that setting I've also found the wool slim blazer in beige from the Kooples if you prefer to build the look piece by piece. I tell you what, that Boss linen wool two-piece looks like the one. Can you show me the details? Drilling down now, traditional PDP would be the equivalent. Of course, I've pulled up the details for the linen wool, two- piece suit from Boss. It's a lovely blend of linen and wool, which makes it both comfortable for a summer wedding and durable enough to last for years. We've got it in sizes 44 through 54. You know I've already got some stuff in my fitting room. Why don't you add this to my fitting room as well then show me what the whole set looks like together. The sort of experience you'd get in a store but it's a little tricky to get in e-commerce today. It's going to be a fantastic ensemble. I'm pulling up the full look for you. I've added that linen wool two-piece suit to your fitting room and I've pulled up the whole look for you including the linen shirt the leather loafers and the suede belt that is a sharp look okay i love it all add it all to my cart and let's check out i'm not sure i'd get away with that color in real life i see i'm moving those pieces into your basket and getting the checkout ready for you i've pulled up the checkout for you but i'll need to know your sizes for those see i'd not naturally choose that color on the e-commerce site but it's inspiration for me the linen skirt the leather loafers and the suede belt for the belt 80 for the loafers 42 the shirt I have a medium and the suit let's go 44 complex compound discussion noted sorting through those sizes to get everything into your basket everything's all set in your basket I've pulled up the checkout now so you can complete your payment and wrap this up. You can immediately see where Resolve Pay fits in. Okay, I see. Thank you so much for shopping with us. I've got your suede belt, leather loafers, linen shirt, and linen wool two-piece suit all on their way to you now. I hope you have a wonderful time at the wedding in Tuscany. So I very much look forward to being able to show you that once Resolve pays on the end, closing that loop. Quick recap. Today's e-commerce UX, it's 30 years old. It's changing. Brainpower is our proprietary AI stack. It is domain-specific, it's commerce-trained, and it's grounded in merchant data. So it won't invent facts. It engages with empathy. It holds a natural flowing conversation. But it also understands that intent expressed actually translates into goals. And the goal is selling. Multimodal UIs, like you saw there, voice, web, text, image, they're all interconnected through that conversational context. And it's deployable on any brand surface. So responsive web, mobile app, in-store kiosk, smart speaker, smart glasses, even in your car. So that's conversational commerce. I'll hand to Naga, who's going to pick up the journey with Resolve Pay. Thank you. Thank you.