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rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

ELF
  • Rhode announced its products will be available at Sephora online and in most European stores starting Wednesday, 30 September 2026.
  • This expansion follows the brand's 2025 rollout in the U.S., Canada, & the U.K. & marks a pivotal stage for global access through physical retail.
  • Rhode will launch in 19 new European countries including Belgium, France, Germany, Italy, Spain, & Turkey, alongside existing markets in Canada, the U.K., & the U.S.
  • Sephora locations across Europe will feature reimagined grey glossy builds & carry the core assortment of high-performance skincare, blush, & the new Pocket Bronze & Highlight Milk collections.
  • Exclusive limited edition items will be offered to celebrate the launch at Sephora in Europe & the U.K.
  • Rhode is exclusively available at Sephora in Europe, building on its status as the number one beauty brand in Sephora North America & the U.K.
  • The brand is part of e.l.f. Beauty (NYSE: ELF) following a $1 billion acquisition in 2025.
  • In August 2026, Rhode ranked as the No. 1 overall skincare brand in the U.S. by earned media value (EMV) according to CreatorIQ.
  • Previous European community activations included a beach club in Mallorca last year & a summer station tour in Amalfi & Copenhagen this summer.
  • Founded in June 2022 by Hailey Rhode Bieber, the brand focuses on vegan, dermatologist-tested, & cruelty-free skincare & hybrid makeup essentials.