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rhode Launches at Sephora in Europe, Marking Its First Retail Presence Across 19 New Markets

ELF
  • rhode launches in physical Sephora stores & online across 19 European countries starting Wednesday, 30 September 2026.
  • The brand becomes available in over 500 European locations, expanding from its previous online-only presence in the region via rhodeskin.com.
  • New European markets include Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland & Turkey.
  • The expansion follows successful 2025 Sephora rollouts in the U.S., Canada & the U.K. where rhode is currently the number one beauty brand.
  • Hailey Rhode Bieber states the partnership aims to bring the brand to more faces, places & spaces through immersive in-store experiences.
  • Select stores will feature custom builds, bespoke facades & large-scale 3D installations, including an oversized branded takeover of the Paris Champs-Élysées location.
  • Sephora will carry core skincare & hybrid makeup, including new Pocket Bronze & Highlight Milk collections.
  • Exclusive launch items include the Pretzel Peptide Lip Tint (added to global core line), a limited edition Baby Bubble Bag in Pretzel, & a limited return of the Peptide Lip Tint in Lemontini.
  • The launch occurs one year after e.l.f. Beauty acquired rhode for $1 billion in 2025.
  • rhode remains exclusively available at Sephora in Europe, building on record-breaking sales performance in North America & the U.K.
  • The brand is vegan, dermatologist-tested, & double-certified as cruelty-free by Leaping Bunny & PETA.