Rocket Fuel Announces Certification With Mediaocean Prisma to Give Agencies Direct Access to Rocket Fuel Media

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced the certification and integration of its programmatic capabilities directly into Mediaocean’s media management platform, Prisma. Through the Prisma workflow solution, Mediaocean’s agency media buyers can now easily buy, run and analyze Rocket Fuel media campaigns. Mediaocean is the largest platform used by major holding companies and their agencies to manage media buying and planning, creating a more direct relationship between Rocket Fuel and these entities.