newsfilter
← Latest News
Business Wire·

Rocket Fuel Enhances Dynamic Creative Solution for Retail and Travel Customers, Moment Scoring Now Powers More Dynamic and Personalized Programmatic Marketing

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced enhancements to its programmatic marketing solution that combine dynamic creative capabilities with Rocket Fuel’s Moment Scoring technology, allowing travel and retail customers to not just reach the right person at the right time with the right message, but dynamically present the right products in a single ad for each consumer.