Rocket Fuel Enhances Self-Service Platform with Dynamic Creative and Native Solutions

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), the leading predictive marketing platform, today announced new self-service offerings, including Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic Creative. As one of the first omnichannel DSPs to offer self-service Dynamic Creative, these combined solutions allow brand marketers to build, customize, and traffic dynamic creative campaigns within the Rocket Fuel DSP to drive competitive performance and extend overall campaign reach.