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Rocket Fuel Expands Partnership with IBM by Embedding Watson Cognitive Capabilities into Its Predictive Marketing Platform

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced a new capability called “Brand Moments” that embeds IBM Watson technology. Through this integration, Rocket Fuel, with IBM Watson Discovery, is informing consumer purchase decisions by using cognitive computing to identify keywords and brand sentiment signals in real-time. These keywords are then fed into Rocket Fuel AI to drive better performance, improved brand safety, and deeper intelligence for businesses.