Rocket Fuel Grants Equity Awards Under Its 2016 Inducement Equity Incentive Plan

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider, today announced that it granted equity awards to its new chief revenue officer and to two new employees who are not executive officers of the company on August 17, 2016, under its 2016 Inducement Equity Incentive Plan (the “Plan”). The Plan was originally adopted by the board of directors of the company effective March 4, 2016 in accordance with NASDAQ Listing Rule 5635(c)(4).