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Rocket Fuel Launches the Rocket Fuel Institute to Deliver Data-Driven, Results-Focused Marketing Insights

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced the launch of the Rocket Fuel Institute, a research group dedicated to delivering fresh, data-driven marketing insights to help brands, agencies, advertisers, and marketers deliver results that matter. For its first initiative, Rocket Fuel today released a report outlining the hidden impact of influencers within a household on the purchasing process. It found that showing ads to multiple users in the same household – influencers and buyers – increased likelihood of conversion by 211 percent.