Rocket Fuel Named a Contender in 2017 Real-Time Interaction Management Report

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, today announced that it was named a contender among real-time interaction management platforms by independent research firm Forrester as part of its recently released report, "The Forrester Wave™: Real-Time Interaction Management, Q2 2017." The report assesses and identifies the top providers in the RTIM space, and outlines how Rocket Fuel covers RTIM use cases for digital advertising and provides customer insights to the technologies that manage offline use cases. Forrester writes: “Rocket Fuel integrates its data management platform, demand-side platform, and AI-enabled ‘Moment Scoring’ technology to help optimize media strategies.”