Rocket Fuel Predicts the Expansion of AI-Powered Platforms Beyond Mere Campaign Vehicles

REDWOOD CITY, Calif.--(BUSINESS WIRE)--The Rocket Fuel Institute (RFI), the research division of leading predictive marketing platform company Rocket Fuel (NASDAQ: FUEL), today released its predictions for the future of marketing platforms. Through a thorough investigation of the maturation of marketing technologies, the RFI found that platforms will not remain merely vehicles for expediting marketing campaigns. Instead, platforms -- particularly AI-powered platforms -- will take on a more robust role within the digital advertising world, becoming fundamental for understanding one’s audience, creating a full funnel journey of consumers and buyers, better optimizing creative and deploying marketing assets across channels.