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PR Newswire·

Sally Beauty Celebrates Pride Month with Community Activations Across LA and NYC

  • Sally Beauty celebrates Pride Month 2026 with community activations in Los Angeles and New York City as part of its "Rooted in Success" initiative.
  • The retailer supports self-expression, confidence, & inclusivity through product sampling, experiential moments, & giveaways throughout June.
  • On June 7, 2026, the brand supports the WeHo Pride Parade in West Hollywood with a sampling program featuring China Glaze Nail Lacquer & gift cards starting at 12pm PST near Santa Monica Blvd. & N. La Cienega Blvd.
  • On June 28, 2026, an interactive "Get the Beauty Scoop with Sally" activation occurs at the NYC Pride March on 4th Ave near E 12th Street from 11 a.m. to 6 p.m., offering ice cream, beauty products, & VIP gift bags to the first 200 attendees.
  • All giveaways are subject to availability while supplies last.
  • The campaign highlights LGBTQIA+ owned & founded brands including Good Dye Young, Kaleidoscope, Madison Reed, & XMONDO.
  • More information regarding events & featured brands is available at SallyBeauty.com/events/ or via the @SallyBeauty social media account.