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Sangoma Launches Sonella: Bringing Agentic Voice AI to the Businesses Communications

  • Sangoma Technologies Corporation announced the production availability of Sonella, its agentic Voice AI solution, following a successful pilot earlier this year.
  • Sonella enables businesses in sectors such as healthcare, hospitality, retail, education, & professional services to deliver personalized customer experiences while improving operational efficiency & controlling costs.
  • The solution utilizes agentic AI to engage in natural conversations, perform actions like scheduling appointments, routing calls, or creating support tickets, & automate high-volume repetitive interactions.
  • Existing Sangoma customers can extend their current communications environment with intelligent voice agents without the complexity of building separate AI integrations.
  • Jeremy Wubs, Chief Operating Officer at Sangoma, stated that Sonella makes AI simple & accessible, allowing employees to focus on complex needs & stronger customer relationships.
  • Sangoma is a leading business communications platform provider with over 40 years of market presence, serving over 100,000 customers with 2.7 million UC seats.
  • The company offers enterprise-grade solutions including UCaaS, CCaaS, CPaaS, & Trunking technologies available for cloud, hybrid, or on-premises deployments.
  • Sangoma serves as the primary developer & sponsor of the open source Asterisk & FreePBX projects.