newsfilter
← Latest News
PR Newswire·

Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight

  • Scentbird announced a collaboration with Lionsgate to debut an exclusive Twilight Eau de Parfum available only on the Scentbird platform.
  • The fragrance collaboration is facilitated by IMG Licensing & aims to translate the franchise's eternal love story into a sensory experience.
  • The scent is a floral amber composition featuring plum butter, night-blooming tuberose, moon flower, macadamia, & creamy woods.
  • The launch campaign includes social storytelling with original cast members Ashley Greene & Jackson Rathbone, experiential sampling, & out-of-home placements.
  • The product will be available for a limited time via Scentbird subscriptions & select à la carte formats.
  • The initiative reinforces Scentbird's strategy of positioning fragrance discovery as a cultural & fandom-driven experience.