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ScottsMiracle-Gro Appoints Nick Miaritis to Executive-Level Chief Brand Officer Position

SMG
  • Scotts Miracle-Gro Company appointed Nick Miaritis as executive vice president & chief brand officer, a new role overseeing all brands, marketing strategies & initiatives.
  • The appointment supports the company's SMG 2.0 transformation into a premier outdoor lifestyle brand.
  • Miaritis previously served as chief client officer at VaynerMedia & reports to President & Chief Operating Officer Nate Baxter.
  • Baxter stated growth plans focus on channel expansion, category growth & innovation grounded in naturals & organics.
  • The company is aggressively moving into ecommerce to connect with a new generation of consumers through social & digital marketing.
  • Miaritis, a Georgetown University graduate, is known for creating culturally relevant campaigns that blend creativity with business impact.
  • Miaritis aims to expand household penetration & forge emotional connections through a social- & digital-first approach.
  • Scotts Miracle-Gro reports approximately $3.3 billion in sales & leads the North American branded lawn & garden market with brands including Scotts®, Miracle-Gro®, Ortho® & Tomcat®.