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GlobeNewswire·

Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising

  • The E.W. Scripps Company appointed Jen Carfley as head of small & medium business growth & direct response advertising effective immediately.
  • Carfley will lead the enterprise-wide strategy to connect growth-focused advertisers with Scripps' premium video inventory across local, national, linear & connected TV platforms.
  • Starting next year, Carfley will oversee direct response advertising for Scripps' ION & Bounce networks, while Marathon Ventures will continue managing Grit, ION Mystery, ION Plus & Laff.
  • Carfley brings over 15 years of media sales experience across linear, digital & streaming platforms, having previously served as vice president of the SMB growth team at NBCUniversal.
  • Her prior leadership roles include positions at Sling TV, Dish Media Sales, Defy Media, BBC America & BBC World News, where she founded the performance media division.
  • Based in New York, Carfley reports to Brian Norris, Scripps' chief revenue officer.
  • Norris stated that Carfley's strategic vision will help simplify access to premium live sports & provide flexible, measurable growth options for SMB & performance marketers.
  • Carfley holds a Bachelor of Science in sports management & marketing from Juniata College.