PR Newswire·Oct 7, 2025, 12:00 PM ET

Shutterstock Builds on Data Licensing Strength with New AI Services for Model Training and Evaluation

Shutterstock launched a new suite of AI services on October 7, 2025, to support model training, fine-tuning & evaluation for next-generation systems.
The offering expands Shutterstock's role from a data provider to an active partner in model construction using its industry-leading content corpus & metadata licensing business.
New capabilities include custom content production across 10 hubs & 2M+ creators in 150+ countries, delivering structured datasets with metadata & production notes.
The service provides creative-expert preference data where professional creatives perform rubric-driven judgments to power reinforcement learning & evaluation pipelines.
Curation & annotation services utilize advanced ML tools & human reviewers for trait-specific scoring, clustering, & detailed metadata annotation.
Evaluation & performance insights feature standard prompts, expert safety audits, trait-based scoring, & live A/B benchmarks to track model improvements.
Shutterstock currently partners with industry leaders including NVIDIA, Meta, OpenAI, Runway & others to shape standards across 3D, imagery, text & video.
Runway Head of Operations Michelle Kwon cited Shutterstock as a key strategic partner for improving AI model performance & providing valuable feedback.
The initiative aims to close the gap between model capabilities & human expectations by delivering niche datasets & RLHF-style alignment for diffusion & multimodal models.