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Shutterstock Evolves Its Content Library into a Human-Led, AI-Powered Creative Platform

  • Shutterstock unveiled a human-led, AI-powered creative platform that combines premium human-made content with AI tools to streamline workflows from idea to impact.
  • The platform allows users to discover, adapt, and refine authentic content using embedded AI capabilities while contributors continue earning royalties on edited assets.
  • Key features include inline AI editing, image & video generation, proprietary Model Match technology, conversational AI search, and deeper integrations with ChatGPT.
  • New workflow tools enable content reference, first frame reference, prompt enhancement, and human support teams to ensure visual consistency.
  • Commercial-ready licensing includes indemnification backed by human review for all AI-generated content.
  • The platform operates on three core strengths: being built for real people, intuitively integrated tools, and delivering commercial-ready outputs.
  • Shutterstock is evolving into a full-spectrum AI company serving both creative professionals and enterprise AI builders through its Data Licensing & AI Services division.
  • The Data Licensing & AI Services business provides rights-cleared multimodal datasets, model evaluation, fine-tuning, & human-in-the-loop expertise for AI model developers.