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Shutterstock Expands Commercial-Ready GenAI Solutions with AI Video Generator

SSTK
  • Shutterstock launched its AI Video Generator on April 15, 2026, integrating text-to-video & image-to-video models into one unified solution.
  • The tool combines powerful video generation models with Shutterstock's extensive content collection to deliver high-quality, commercially ready outputs with clear licensing.
  • Users can start from text prompts, animate static images, evolve brand assets, or utilize Shutterstock's library of millions of creative assets.
  • The platform features access to leading models from Google, Runway, & others to reduce fragmentation & streamline the creative process.
  • Each account includes two free generations to allow customers to test AI video generation capabilities.
  • The launch supports Shutterstock's broader strategy as an end-to-end AI model training partner, offering data licensing, custom training datasets, & ML-assisted evaluation tools.
  • Shutterstock leverages human-in-the-loop workflows & structured preference data to drive continuous model improvement & ensure AI compliance.
  • The new generator enables teams to scale video output across various stages of the creative process, from early ideation to go-to-market execution.