Business Wire·Sep 16, 2026, 5:00 PM ET

Silver Star and the Silver Screen: Cinemark Takes the Field as the Official Movie Theater of the Dallas Cowboys

Cinemark Holdings, Inc. announced a first-of-its-kind partnership with the Dallas Cowboys, establishing itself as the official movie theater of the team.
The strategic alliance will feature Cinemark branding at AT&T Stadium, in game broadcasts, at out-of-home locations, & through fan activations at select theaters.
The collaboration includes Cowboys-themed food & beverage offerings, collectible cups, & exclusive promotions to extend game day excitement into the cinematic environment.
Cinemark highlights its industry-leading amenities, including approximately 72 percent penetration of Luxury Lounger recliners & over 650 D-BOX motion seat auditoriums.
Cinemark XD operates as the number one private-label premium large format globally with over 300 auditoriums representing 13 percent of the global box office in 2025.
The company maintains 99.97 percent uptime for its Barco digital & laser projection technology across thousands of showtimes daily.
Cinemark serves nearly 500 theaters with more than 5,500 screens across 42 U.S. states & 13 South & Central American countries.
The partnership leverages Cinemark's 1.5 million+ Movie Club members, robust food & beverage options, & national delivery partnerships with UberEats, Door Dash, Grubhub, & 7NOW.