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Skip Hop Launches Clean Slate Rescue to Help Parents Navigate Stressful Diaper Changes This Summer

CRI
  • A new Skip Hop survey of 375 U.S. parents reveals that 60% find public diaper changes stressful, while nearly 40% delay changes to avoid public tables.
  • Skip Hop, a brand within the Carter's portfolio, is launching the Clean Slate Rescue initiative to address summer diaper emergencies through a national sweepstakes & pop-up tour.
  • The initiative will award 200 Clean Slate Rescue Kits & host pop-up experiences in Washington Square Park (July 23) & Ocean City Boardwalk (July 24).
  • Parents identified public parks (63%), rest stops/gas stations (60%), public pools (48%), beaches (46%), & boardwalks (25%) as the most challenging locations for diaper changes.
  • The Clean Slate Changing Station is the core product, designed to cover public tables with a portable, clean surface.
  • The 200 sweepstakes kits include a Forma Next Diaper Bag, Clean Slate Changing Station, Grab & Go Snug Seal Wipes Case, Bandana Buddies Chime & Teethe Toy, & Premium Hello Bello Wipes.
  • The first 50 eligible families at each pop-up location will receive a complimentary Clean Slate Changing Station along with other travel essentials.
  • Sweepstakes details & pop-up locations are available via the @SkipHop Instagram account.