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PR Newswire·

Smirnoff Wants to Help Fans Pregame Anything--Starting With Over-the-Top $12.99 Drops

  • Smirnoff No. 21 has officially partnered with Pregame to launch exclusive product drops.
  • Collaborating with Kayla Nicole, Smirnoff is offering items such as an inflatable bar, vintage photo booth, & cocktail-serving armchair for $12.99.
  • The $12.99 price point matches the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka.
  • New drops are scheduled for Thursdays starting October 15, 2026, on shop.smirnoff.com.
  • Kayla Nicole will promote the campaign via her podcast "The Pre-Game with Kayla Nicole" & social media channels.
  • Smirnoff is hosting live DJ sets & vodka tastings at major football matchups across the country.
  • Smirnoff No. 21 is available in various sizes with 40% ABV at retailers nationwide.
  • All drop purchases are final sale with no returns or exchanges allowed.
  • The campaign is directed by Hannah Todd, Director of Smirnoff Vodka.
  • Smirnoff is owned by Diageo, a global beverage alcohol leader.