Business Wire·Sep 14, 2026, 11:30 AM ET

Sonos Launches New Global Brand Campaign “Love the Sound. Feel the System”

Sonos launched "Love the Sound. Feel the System," a new global brand campaign & creative direction focused on whole-home sound experiences.
The campaign rollout began today in the United States & Mexico, anchored by a major media presence in New York City.
Creative direction replaces spec-driven language with emotional storytelling, utilizing handmade illustrations, bold collage, & human craft marks.
Key media channels include out-of-home, streaming audio, podcasts, print, online video, & social platforms.
New York media efforts feature subway & transit ads at Westfield World Trade Center, Moynihan Train Hall, & Penn Station, plus billboards & digital projections.
Two new products were introduced: the Ace Ultra headphones & the Beam Ultra compact soundbar, both designed to integrate with the whole-home system.
Sonos positions its audio as an operating system where every speaker works together, with capabilities that grow as more devices are added.
The in-house creative team is led by Creative Directors Rinee Shah & Kendra Eash, with marketing leadership from Chief Marketing Officer Colleen DeCourcy.
Sonos serves over 17 million households in 60+ countries & is headquartered in Santa Barbara, California.