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SOUR PATCH KIDS Declares Halloween is Mischief Season with 13 Days of Mischief

  • SOUR PATCH KIDS launches "13 Days of Mischief" starting October 19, 2026, featuring social media challenges & a partnership with Wingstop.
  • New candy products include Monster Parts (Black Raspberry, Orange, Watermelon), Tricksters (flavor-mystery candies), & Glow Ups Ghosts (glowing under blacklight).
  • SOUR PATCH KIDS Wicked Punch, a limited-time Wingstop glaze topped with Sour Patch Kids Bitz, launches for Club Wingstop members on October 23 & nationwide October 27 through November 5.
  • The campaign encourages fans to perform "sour-fying" pranks on social media & in real life across 13 days leading to Halloween.
  • Mondelēz International is the parent company behind the SOUR PATCH KIDS brand.