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SPECTRUM REACH AND ANOKI AI TEAM UP TO ACHIEVE IMPROVED REAL-TIME TRANSPARENCY IN STREAMING TV

  • Spectrum Reach & Anoki AI announced a collaboration on June 10, 2026, to integrate Anoki's ContextIQ platform across Spectrum Reach's streaming ad inventory.
  • The partnership enables real-time brand suitability & contextual intelligence for live content, including national & local news, sports, & entertainment events.
  • ContextIQ utilizes AI-powered sub-segment genre classification to provide scene-level contextual advertising on live broadcasts.
  • Advertisers can set specific content guidelines to match ads to suitable ad breaks within milliseconds using real-time data.
  • The system supports real-time placement via Magnite & Index Exchange supply-side platforms (SSPs).
  • Horizon Media is an early adopter of the technology to enhance transparency & confidence in live CTV ad placements.
  • Spectrum Reach operates in 36 states & 91 markets as the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR).
  • Anoki's ContextIQ analyzes video at the segment & scene level to facilitate responsible audience engagement across live & on-demand programming.