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Spin Master Expands Studio Lineup for Hellbreak™ with Blumhouse, AMC and Lionsgate

LION
  • Spin Master announced new studio collaborators for its competitive horror trading card game, Hellbreak, set for release in Fall 2026.
  • The confirmed partners include AMC Global Media, Blumhouse, Lionsgate, & previously announced Universal Products & Experiences.
  • The first set features characters from Universal Pictures such as "Dracula" & "The Bride of Frankenstein", plus Steven Spielberg's "Jaws".
  • Hellbreak is developed in collaboration with Ghost Galaxy as a head-to-head game where players build decks to defeat opposing monsters.
  • The game includes custom illustrated art by over 43 artists & blends strategic deckbuilding with scenario-driven gameplay.
  • Doug Wadleigh, Spin Master's President of Toys, stated the multi-studio approach aims to expand the games portfolio with premium entertainment IP.
  • Jason Blum, Founder & CEO of Blumhouse, noted the game captures the studio's signature horror style for tabletop play.
  • Spin Master is a global children's entertainment company with brands including PAW Patrol®, Bakugan®, & Rubik's® Cube.
  • Lionsgate Global Products & Experiences leverages film & television franchises for games, merchandise, & live experiences.
  • Universal Products & Experiences drives the expansion of NBCUniversal brands through physical products, digital platforms, & theme park destinations.