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Sportradar to Power NBA Fan Experiences Across NBC Sports Regional Sports Networks through Advanced Data and Enhanced Visual Storytelling

  • Sportradar AG signed a multi-year agreement with NBC Sports Regional Networks to enhance NBA broadcast coverage with real-time data solutions.
  • The partnership utilizes Sportradar's NBA Advanced Data and GameFrame technology across hundreds of telecasts during the 2025-26 & 2026-27 NBA seasons.
  • GameFrame employs AI to convert player-tracking data into on-air graphics, animated replays, shot charts, & customized digital assets for live analysis.
  • Brian Josephs, VP of The Americas at Sportradar, stated the deal expands data-driven tools to provide greater clarity & context to live games.
  • Jon Slobotkin, SVP of Content & Live Programming at NBC Sports Regional Networks, noted the technology adds visually stunning, data-driven insights to regional coverage.
  • The agreement supports NBC Sports Regional Networks, which include channels in Bay Area, Boston, California, & Philadelphia, & are available via Peacock add-ons.