newsfilter
← Latest News
GlobeNewswire·

Sprout Social Launches AI Sentiment Analysis in NewsWhip to Measure the Real Reputational Impact of News Coverage

  • Sprout Social announced the launch of AI Sentiment Analysis within NewsWhip to evaluate how news coverage impacts brand reputation rather than relying on isolated keyword tone.
  • The feature reads full articles in context to distinguish genuine reputational risk from industry noise & links every metric back to source articles.
  • Communications teams can set custom criteria & create Analyzers in a few clicks to track core messages, measure sentiment shifts, & identify blame or praise during crises.
  • The launch was highlighted during the Q4 Breaking Ground event featuring customer speakers from Indiana University & Bell Bank.
  • Indiana University utilized Sprout's tools to manage a fivefold surge in inbound messages during a football championship run by scaling response workflows & connecting athletic momentum to academic excellence.
  • Bell Bank shifted from high-volume publishing to culture-driven storytelling using Sprout's analytics, resulting in a 40% increase in total social engagement rate.
  • Sprout Social's platform is powered by Trellis, a proprietary AI agent designed to unify media intelligence with social channels & automate routine tasks for actionable insights.
Company
Sprout Social, Inc
Keywords
Nasdaq:SPT, Sprout Social, Inc