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Stagwell Launches New Global Media Agency, Stagwell Media

  • Stagwell announced the launch of Stagwell Media, a new global agency built on the Assembly network to address market gaps for agility, performance, and growth.
  • The agency utilizes an agile, integrated model powered by Stagwell's next-generation agentic technology known as The Machine OS.
  • Stagwell Media aims to help brands influence agentic systems that shape discovery, recommendation, and activation while engaging priority audiences.
  • Liz Rutgersson serves as the CEO of Stagwell Media with global and US responsibilities, supported by regional leaders including Connie Chan, Bridget Hopkins, Alap Ghosh, Ravi Rao, & Kacper Klos.
  • The agency operates across 50+ markets & lists Lenovo, DP World, Mastercard, & P&G among its clients.
  • Four core principles define the agency's approach: an ambitious team structure, technology built for ambition, innovation unified with media, & commercial models reflecting business goals.
  • Stagwell Media leverages solutions from The Marketing Cloud & Stagwell Media Platform, including The Media Machine, Stagwell Search+, & Stagwell Curate.
  • The agency collaborates with sister companies within the Media & Commerce segment, such as Crispin, GALE, Goodstuff, Locaria, & Stagwell Owned Media.
  • Stagwell Media employs over 2,300 experts & focuses on accelerating optimization, maximizing media investment efficiency, & driving higher-quality audience engagement.