Subscriber Email Domain and Industry are Major Factors in Email Open Rates, According to New Constant Contact Study

WALTHAM, Mass.--(BUSINESS WIRE)--Until today, open rates, traditionally the benchmark metric for email campaign performance, have been a bit of a mystery. A study by Constant Contact®, Inc. (NASDAQ: CTCT)—released today and compiled from analysis of the more than 100 billion customer emails sent from Constant Contact in 2014 and 2015—reveals that sending more personalized email campaigns can result in open rates being lifted by nearly 150 percent.