PR Newswire·Oct 15, 2026, 6:06 AM ET

Sunlife unveils new global brand

Sun Life Financial Inc. unveiled a refreshed global brand on October 15, 2026, to align with its expanded role in asset management, health, wealth, & insurance.
The company adopted "Sunlife" as a single word to reflect its broader integration into clients' lives while maintaining its trusted name.
A modernized logo updates the traditional sun globe design for a distinctive look optimized for a digital world.
The new global tagline "Making life brighter" expresses the company's commitment to helping clients move forward with confidence & clarity.
The rebranding aims to create deeper relationships & serve more client needs through a consistent global identity aligned with the company's purpose.
CEO Kevin Strain stated the evolution unlocks growth opportunities & reflects the company's ambition for the next chapter.
Executive Vice-President Linda Dougherty emphasized that the new identity delivers greater clarity, confidence, & connection through improved client experiences.
The brand rollout will occur in phases across global markets, starting with high-impact digital & client-facing channels during a transition period.
As of June 30, 2026, the company reported total assets under management of $1.70 trillion across operations in numerous international markets.
Sun Life Financial Inc. trades under the ticker symbol SLF on the Toronto, New York, & Philippine stock exchanges.