Survey Says: Consumers Prefer to Stay Connected with Businesses via Email

TORONTO & VANCOUVER, British Columbia--(BUSINESS WIRE)--As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. (NASDAQ: CTCT) underscores the continued importance of email marketing to both small businesses and the consumers they serve. Contrary to popular belief, Canadian consumers rate email as their number one method for staying in touch with businesses…and by a long shot. Sixty-eight per cent prefer email compared to just 12 per cent who prefer staying in touch via telephone, 8 per cent via mail, 7 per cent via in person conversations, and 5 per cent via social media. The issue? Not all Canadian small businesses are maximizing their email marketing efforts and almost 40 per cent aren’t taking advantage at all.