Business Wire·Jun 18, 2026, 9:00 AM ET

Sweetening America's 250th Birthday: General Mills Gifts 1 Million Free Betty Crocker Cakes

General Mills is celebrating its 160th anniversary by giving away up to one million free Betty Crocker cakes to mark the milestone.
A survey of 5,000 Americans revealed that 76% believe a birthday is incomplete without cake, with 51% identifying cake as their top desired dessert.
Chocolate ranked as the favorite birthday cake flavor in 49 states, while Kentucky uniquely selected Red Velvet as its top choice.
Cream cheese emerged as America's favorite frosting flavor at 29%, & 47% of respondents prefer frosting alone as the best cake topping.
39% of consumers prefer homemade birthday cakes over bakery-made (28%) or grocery store options (11%), & 36% consider sharing cake a vital part of the celebration.
Consumers can receive a rebate of up to $3.99 by purchasing participating Betty Crocker cake mixes between June 18, 2026, & July 11, 2026, then submitting a receipt photo to AmericasBirthday.BettyCrocker.com by July 25, 2026.
The rebate program excludes residents of Rhode Island, Connecticut, North Dakota, North Carolina, & Miami Dade County, & is limited to U.S. residents aged 18+.
Betty Crocker, introduced in 1921, is sold in over 90% of American households & remains the No. 1 dry cake mix brand based on sales data ending June 6, 2026.