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SweetWater Brewing Gives Fans the Chance to Win Tickets to Their Dream Show at AEG Venues Across Georgia

  • SweetWater Brewing, a craft brand by Tilray Brands, Inc., launched the SweetWater Concert Sweepstakes in Atlanta on October 15, 2026.
  • Eligible fans aged 21 and older can win a choice of a 2026–2027 AEG concert at Georgia Theatre, The Eastern, Variety Playhouse, or Terminal West.
  • The sweepstakes runs until 11:59 p.m. ET on December 31, 2026, with two entry periods yielding two total winners.
  • Each prize includes tickets for the winner and one adult guest, plus a digital gift card for travel expenses.
  • Winners residing within a 50-mile radius of the selected venue receive a $250 gift card instead of the $1,000 travel gift card.
  • The approximate retail value of each prize is $1,200.
  • Entries require scanning a QR code on retail displays or visiting the official website to complete a registration form; scanning alone is insufficient.
  • Participation is limited to legal residents of 12 states and the District of Columbia who are 21 years or older.
  • No purchase or payment is necessary to enter, and alcohol beverages are not part of the prize.