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TEQUILA DON JULIO INTRODUCES EL PUENTE ETERNO IN CELEBRATION OF DIA DE MUERTOS

DEO
  • Tequila Don Julio launches its third consecutive global Día de Muertos campaign titled El Puente Eterno (The Eternal Bridge) in Atotonilco El Alto, Jalisco, on October 13, 2026.
  • The campaign is inspired by the cempasúchil flower & focuses on remembrance & enduring bonds connecting generations across the world.
  • Interactive experiences featuring the eternal crossing will travel from Mexican agave fields to cities in the United States, Colombia, Dominican Republic, & India, blending cultural storytelling with signature cocktails created in partnership with Bar Mauro.
  • Renowned Mexican designer Patricio Campillo created the limited-edition Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle, which depicts two souls reunited & highlights the world's first Cristalino Añejo Tequila aged 15-18 months in American white oak barrels.
  • The Artist Edition Bottle will be available in the United States, Guatemala, Dominican Republic, & Costa Rica, while limited-edition boxes featuring Campillo's artwork for Blanco, Reposado, & Ceniza varieties will be sold in Canada, Chile, Costa Rica, Dominican Republic, Greece, Guatemala, India, Japan, Peru, Spain, & the United Kingdom.
  • Stephanie Jacoby, Global Category Director of Vodka & Tequila at Diageo, stated the campaign honors the belief that love & connection transcend time.
  • Tequila Don Julio continues its commitment to sharing Mexican heritage through a portfolio that includes products like Tequila Don Julio 1942, Alma Miel, & Ultima Reserva.
  • The brand operates under Diageo, a global beverage leader selling products in nearly 180 countries & listed on the London & New York Stock Exchanges.