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The 2026 Voice of the Retail Industry Survey: How U.S. Retailers are Feeling About Inflation, Expansion, AI, and More

  • Toast released its 2026 Voice of the Retail Industry Survey, revealing that convenience, bottle, & grocery store operators remain resilient & positive despite inflation & macroeconomic volatility.
  • The survey covered 340 decision-makers with 16 or fewer U.S. locations, including both Toast & non-Toast customers, conducted between April 3 & 20, 2026.
  • 94% of operators rated their business health as good or excellent.
  • 66% of operators plan to open a new location within the next year.
  • 31% identified simplifying operations as a top goal, a 12-point increase from the previous year.
  • Inventory management is the biggest operational pain point, with inflation remaining a concern.
  • 90% of operators are currently experimenting with AI to improve efficiency.
  • Top strategic goals include profitability (32%), improving employee productivity (27%), & adopting new technology (25%).
  • Operators aim to grow more efficiently by protecting margins, simplifying operations, & utilizing advanced technology amid an uncertain economic climate.