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The Boys Bring Hungryboy Hot Sauce To Walmart & Unveil Newest Halloween-Themed Flavor With Online Mystery Activation

  • GameSquare Holdings announced a deal for Hungryboy Hot Sauce to list six top-selling flavors on Walmart.com with plans for physical Walmart store expansion in early 2027.
  • The brand generated over $1 million in revenue since November 2025.
  • Previous retail partnerships include Albertsons, World Market, & Texas-based H-E-B grocery stores.
  • The Boys introduced two new flavors exclusively on Hungryboy.food: Old Boy Bourbon Barrell BBQ (available) & Spooky Whiskey BBQ Sauce (launched October 1, 2026).
  • Both new flavors are made in partnership with Kings County Distillery.
  • An alternate reality game launched for October 2026 involving the "disappearance" of the mascot Milky, where online sales unlock mystery clues.
  • The Boys have over 93 million collective followers & discussions are ongoing for additional retailers, new SKUs, & seasonal collaborations.
  • Click Media, a GameSquare company, oversees the talent management & creator-led commerce strategy for the brand.