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The Cambridge MBA at the University of Cambridge Judge Business School Scales Recruitment with ON24, Driving 30% of Leads Through Events

ONTF
  • University of Cambridge Judge Business School transformed its MBA recruitment strategy by adopting the ON24 intelligent engagement platform.
  • The school has more than doubled its online event output since implementing ON24 in 2021.
  • Nearly one-third of all student leads are now generated through digital & hybrid events, making them a critical component of the recruitment engine.
  • Interactive features such as breakout rooms enable personal conversations with admissions staff, alumni, & current students to deepen engagement.
  • ON24 integrates directly with Microsoft Dynamics to track engagement insights throughout the three-year candidate journey.
  • The platform streamlines registration & check-in for hybrid & in-person events via QR codes while providing full visibility into attendance.
  • The school expanded from traditional open days into targeted webinar series to reach candidates globally.
  • ON24 CMO David Lee stated the platform turned virtual events into one of the most effective enrollment channels for the school.