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The Campbell’s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League's History

  • Campbell's Company announced a renewed partnership with the NFL extending its 29-year relationship into the single-serve frozen meal category.
  • The renewed agreement makes Campbell's the second-longest-running sponsor in NFL history.
  • The expansion focuses on the Chunky Frozen Bowls line, which offers 20-28g of protein per single-serve microwaveable bowl.
  • New frozen meal varieties include Chili Mac, Buffalo-Style Chicken Mac & Cheese, & Philly Cheesesteak Mac & Cheese.
  • The partnership will activate across marquee NFL moments to highlight game day traditions for fans tailgating, hosting, or dining between plays.
  • The Campbell's Company reported fiscal 2025 net sales of $10.3 billion across its Meals & Beverages & Snacks divisions.