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The Fairest of Them All: Klarna Supercharges Memberships, Removing Fees, Boosting Cashback and Increasing Annual Value to as Much as €6,000

  • Klarna unveiled a revamped membership lineup with four tiers: Everywhere, Plus, Premium, and Max.
  • Cashback rates were increased across all tiers, reaching up to 1.5% membership cashback on every purchase with the Max tier.
  • All service fees for Pay Later have been removed, making it fee-free at partner stores without a membership.
  • Subscription offerings were expanded to include up to 23 digital services, adding NordVPN, Livi, foodora, and Voi to existing perks.
  • Membership tiers offer enhanced travel benefits, including airport lounge access, travel data, hotel status upgrades, and insurance coverage.
  • The Max tier includes unique features such as a free unlimited data mobile plan (UK only) and cancel-for-any-reason trip protection.
  • Members can convert cashback points to loyalty programs for airlines like British Airways, Turkish Airlines, and hotels like Hilton.
  • New members can sign up for a first month of Everywhere or Plus for €0.99, or 30% off the first three months of Premium or Max.
  • The new plans are rolling out gradually in Denmark, Germany, Austria, Italy, France, Spain, Belgium, the UK, Norway, Sweden, and Finland.
  • Klarna emphasizes flexibility, allowing users to upgrade or downgrade tiers without penalties or year-long lock-ins.