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The Healthcare Cost Crisis is Reshaping Employer Benefits Strategies, Brown & Brown Survey Reveals

  • Brown & Brown released its 2027 Employer Health and Benefits Strategy Survey findings based on responses from nearly 1,000 US employers with 200+ employees surveyed between July 21 & August 28, 2026.
  • Employers anticipate an average 10% annual rise in healthcare costs for both 2026 & 2027, prompting aggressive reviews of core benefits & plan designs.
  • Controlling organizational health benefit costs is now the top strategic priority for 44% of employers, surpassing cost control for employees & talent retention.
  • The primary challenge reported is managing rising benefit costs while preserving employee value.
  • Top five cost containment strategies include benefits audits, evaluating transparent PBM vendors, utilizing strong data analytics, evaluating medical stop-loss plan designs, & conducting medical/pharmacy RFPs, all with adoption rates between 82% & 83%.
  • 78% of employers include well-being programs in their healthcare strategies, 79% plan to increase related budgets, & 80% prioritize improving access to behavioral health providers.
  • 45% of employers cover GLP-1 weight-loss medications, but over 77% of this group impose restrictions such as clinical criteria beyond FDA guidelines (45%) or mandatory lifestyle program participation (33%).
  • Survey data will be integrated into Brown & Brown's COMPASS intelligence ecosystem to support informed decision-making & cost reduction.
  • A webinar reviewing these results is scheduled for November 11, 2026, from 2:00 pm to 3:00 pm ET, covering topics like AI impact, digital health, & pharmacy benefit management.
Company
Brown & Brown, Inc.
Keywords
NYSE:BRO, Brown & Brown, Inc., Brown & Brown, NYSE:BRO, employee benefits, health and benefits strategy, survey