The Hillshire Brands Company Teams with Bill Rancic to Host Chicago Social Media Week Panel on the Power of Social Tools for Informing Strategies

CHICAGO--(BUSINESS WIRE)--The Hillshire Brands Company (NYSE: HSH), a leader in focused food solutions for the retail and foodservice markets, and a company recognized for its award-winning social media and digital marketing programs, will host the panel “Using Social Tools to Inform Strategies” at Social Media Week in Chicago on Tuesday, September 24. Moderated by entrepreneur and TV personality Bill Rancic, the panel will explore the significance of social insights that impact owned, earned and paid media strategies, and discuss approaches to leveraging the right mix of tools to garner these insights.