The Jimmy Dean® Brand Gets Hispanic Families Ready for Their Busy Days with the Launch of New Breakfast Sandwich Commercial

CHICAGO--(BUSINESS WIRE)--The Jimmy Dean brand (www.jimmydean.com), America’s favorite traditional breakfast sausage brand* will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers. Created by Walton Isaacson, the :30 creative, entitled “Done (Listo)” introduces consumers to a busy mom on a typical morning as she gets her family ready for school and work. With the assistance of the Jimmy Dean Sun, mom and her family take time to enjoy the benefits of a Jimmy Dean breakfast to get their day started off on the right foot. The tagline, “Por un día brillante” (“Here’s to a shining day”), speaks to both the “brilliance” of smart choices and to sunshine, an essential ingredient in a positive day.