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PR Newswire·

The Palm Tree Club & Hotel Miami is Turning into Hote.l.f

  • Palm Tree Crew & e.l.f. Brands partnered to transform The Palm Tree Club & Hotel into "Hote.l.f." during Art Basel Miami from Dec. 2–6, 2026.
  • The five-day takeover integrates e.l.f. Cosmetics, e.l.f. SKIN, & e.l.f. Hair into the hotel experience through product discovery, activations, & entertainment.
  • Programming includes invitation-only gatherings on Dec. 2 & 3, with the hotel's signature nightclub open to the public on Saturday & Sunday.
  • The immersive experience features interactive stations like claw clip bedazzling, personalized embroidery, & branded amenities including photo booths, umbrellas, lounge chairs, towels, a custom VW car, & pool inflatables.
  • Palm Tree Crew CEO Michael Diaz described the collaboration as an evolution beyond traditional sponsorship to create a fully integrated cultural experience.
  • e.l.f. Brands Chief Integrated Marketing Officer Patrick O'Keefe noted the partnership aligns with the brand's identity as an entertainment company celebrating creativity & self-expression.
  • Standout e.l.f. products highlighted during the event include the Halo Glow Body Collection, Suntouchable Whoa Glow SPF 30, & Gloss Mode Treatment Oil.
  • Tickets for the event are available at whomadewho-basel-week-presented-by-palm-tree-club-miami.com or rampa-basel-edition-presented-by-palm-tree-club-miami.com.
Company
Palm Tree Crew
Keywords
Palm Tree Crew