The Pillsbury Doughboy Serves Up Over-the-Top Biscuit Sandwiches in Partnership with Chain at the Limited-Time Short King Sandwich Shoppe
The collaboration comes amid continued momentum for Pillsbury’s refrigerated dough portfolio, including three consecutive years of growth for cookies and winning over more households with biscuits.
Key Takeaways:
- Pillsbury is teaming up with Chain to open the limited-time Short King Sandwich Shoppe at Westfield Topanga in Los Angeles from October 8 through November 6.
- The Doughboy-inspired menu features four over-the-top biscuit creations, including the 8.75-inch Doughboy Deluxe stacked with breakfast sausage, egg, fried chicken, peach hot honey, pimento cheese and cinnamon-baked apples.
- Fans can shop for limited-edition Pillsbury by Chain merch, including blind-box UV-activated tees and a Crescent Rolls-inspired crossbody bag in person at the Shoppe and online at eatatchain.com/collections/pillsbury
Pillsbury knows good things come in small packages and even greater things come between two flaky biscuits. That’s why Pillsbury is teaming up with Chain, the American Pop Cuisine brand founded by B.J. Novak, to debut the Short King Sandwich Shoppe, a playful tribute to Poppin’ Fresh himself.
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General Mills Communications
763-764-6364
media.line@genmills.com
Edelman
Julia O'Leary
Julia.Oleary@Edelman.com