PR Newswire·Jun 16, 2026, 8:00 AM ET

The retro bedroom color that adds $2,277 to your home's value, according to Zillow

Zillow's 2026 Paint Color Analysis reveals warm, nature-inspired tones drive higher offers while trendy colors can significantly reduce home value.
Chocolate brown is the highest-value interior color choice, adding $2,277 to a home's offer price when used in a bedroom.
Sage green is the only color ranking in the top tier across every room, adding over $1,000 in the bedroom & nearly $500 in the living room.
Pale blue commands $1,723 more than white in living rooms, while charcoal gray adds $1,509 in living rooms & $1,240 in bedrooms.
Charcoal gray & dark plum kitchens yield the highest returns, adding $1,373 & $867 respectively to offers.
Ochre yellow is the worst interior color choice, potentially reducing a home's total offer price by $18,164 when used throughout the property.
Painting a kitchen in ochre yellow alone can reduce offers by $6,630.
Fire-hydrant red bathrooms may result in offers nearly $8,000 lower, while pale pink ranks in the bottom three for every room.
Repainting the top-performing color in each room could add more than $5,000 to a seller's bottom line.
The study surveyed over 4,400 buyers who evaluated homes with 11 different interior paint colors.
Sellers are advised to use Zillow Preview to test the market & leverage Zillow Showcase for high-resolution photography & virtual tours.
Homes featuring outdoor kitchens, quartzite countertops, or white oak floors sell for up to 5.3% more.