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PR Newswire·

The Rise of Place: Marriott International Reveals Asia Pacific's Future of Food

MAR
  • Marriott International released the Future of Food 2027 report exploring dining trends across Asia Pacific excluding China.
  • Local cuisine is the region's strongest dining force, with 95% of surveyed properties citing authentic local signature dishes as the top trend.
  • Dining is shifting from traditional restaurant settings to fluid, social spaces like bars, lounges, and counters, with hotels becoming cultural hubs.
  • The spatial shift includes a preference for intimate 40 to 60-seat venues, with 71% of Vietnamese properties reporting growth in bar and lounge dining.
  • AI technology is being integrated into operations for menu development & guest insights, with 100% of Thai restaurants using AI.
  • Hotels are increasingly using locally sourced ingredients, with four in five properties introducing new regional items over the past year.
  • Fine dining is evolving into a 99-minute experience, with 58% of properties reporting average service times between 1.5 and 2 hours.
  • Singapore is a fast-paced fine dining market where 85% of restaurants report an average duration of 1.5 hours.
  • Wellness is a core consideration, with 97% of properties serving health-focused dishes & extending wellness to mini-bars & turndown services.
  • Menus are becoming multi-sensory with a focus on texture, while plant-forward dining is accelerating via the new APEC Plant-Forward Program.
  • The low- & no-alcohol movement is a mainstay, with 42% of surveyed properties reporting increased sales of non-alcoholic beverages.
  • The report concludes that success in 2027 depends on creating distinctive, culturally rooted experiences rather than global templates.