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The St. Joe Company Announces the Creation of a New Business, Watersound℠ Weddings & Events

JOE
  • The St. Joe Company announced the creation of a new business unit named Watersound Weddings & Events to centralize resources for weddings & special events across its hospitality portfolio.
  • The new venture supports the Company's asset-light strategy by leveraging existing venues & capabilities with minimal capital investment.
  • A dedicated team led by Executive Director Cheryl Walton will assist customers in planning events across venues in Bay & Walton counties.
  • The new storefront will be located at Watersound ® Town Center in Inlet Beach, Florida, with an anticipated opening in early 2027.
  • Current venues available for booking include The Pearl Hotel, WaterColor ® Inn & Resort, Camp Creek ® Inn, Watersound Beach Club ®, Shark's Tooth clubhouse, Embassy Suites by Hilton ® Panama City Beach, & Hotel Indigo ® by IHG Panama City Marina.
  • The initiative aims to capitalize on Northwest Florida's proximity to major metropolitan markets & convenient nonstop air service to seven of the ten largest US metropolitan statistical areas.
  • Customers can begin planning & booking now by visiting watersound.com/weddings before the full experience launches in early 2027.
  • The business is positioned to drive utilization of existing hotels, resorts, & venues while integrating with other service companies including Watersound Real Estate, Watersound Insurance, & Watersound Title Agency.