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The Zbar Brand Launches New Zbar Oat Bites and Zbar Protein Strawberries 'n Creme Flavored Snack Bars to Help Fuel Adventures

  • Zbar brand expands its kids snacking portfolio with the launch of Zbar Oat Bites & Zbar Protein Snack Bars on May 13, 2026.
  • Zbar Oat Bites are organic, whole-grain snacks containing 14 grams of whole grains per pack, available in Chocolate Chip & Iced Oatmeal Cookie flavors.
  • Zbar Protein Snack Bars are new crispy bars in a Strawberries 'n Creme flavor, providing 5 grams of protein per bar.
  • Both new products are made with organic oats & real fruit, designed for active kids on the go.
  • Zbar Oat Bites are sold at a suggested retail price of $6.49 per 6-pack, while Zbar Protein bars are $6.49 per 5-pack.
  • The products are available at retailers nationwide to support summer activities & outdoor play.
  • Zbar is part of the CLIF brand portfolio, which became part of Mondelēz International in 2022.