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THINX INTRODUCES BUTTERFLY SHORTS, REDEFINING WHAT PERIOD UNDERWEAR CAN LOOK LIKE

  • Thinx launched Butterfly Shorts on October 6, 2026, a new style blending leakproof period care with athleisure apparel.
  • The product offers leakproof protection for up to 12 hours using Coolcore breathable mesh fabric & an absorbent gusset for overnight use.
  • Designed to be worn as part of an outfit rather than hidden, the shorts feature a fluttery silhouette suitable for workouts, travel, & daily activities.
  • Available in sizes XS through 4X, the adult offering builds on the previous success of the style for teens.
  • Butterfly Shorts are priced at $56 & are available for purchase at Thinx.com starting October 6, 2026.
  • The release is issued by Kimberly-Clark, the parent company of Thinx, which holds top market shares in approximately 70 countries.